At High End each year, the German magazines Stereoplay,
Audio and Video (all sister publications) do what most magazines fail to
do -- inform, entertain and educate. These magazines' demos are, by far, some of
the best of the show. For example, two years ago Stereoplay and Audio
conducted the now-famous speaker shootout involving Thiel Audio, Wilson Audio, Focal, Sonus
Faber, Audio Physic and TAD speakers. This year we slipped into Video's demo to
see what they had cooked up on the home-theater side. This demonstration wasn't nearly as
controversial, but it was very informative.
Instead of doing some kind of shootout, two representatives
from Video chose the educational route and demonstrated the kind of perils
consumers often run into when they simply choose to run their video gear "straight
out of the box." By using the magazine's own test DVD, they showed the importance of
making contrast, luminance, and gamma adjustments (the differences were profound), and
also demonstrated the differences among source-material resolutions, which was capped off
with the trailer of King Kong shown in the newly introduced HD DVD format.
Immediately following the demo, the audience was offered free test DVDs -- everyone in the
room lined up to get one. You can be sure that those who attended won't look at their
video-display devices in the same way again.